The Length Matters Here
If you are new to the online world, you might be asking yourself, how do I choose between long tail keywords and short keywords? There are many reasons why this is important.
- First of all, local search engine optimization and keyword research is essential if you want to gain backlinks. It is almost always the case that search engines rank websites based on both long and short tail keywords and category keywords.
- Local search engine optimization (SEO) can also mean the difference between making money or losing money when it comes to your website. And while researching the best keywords to use, you need to know which keywords are not important to a specific keyword that you’re interested in.
- One of the biggest issues in local search engine optimization and keyword research is the issue of linking popularity. For example, if your website has a long tail keyword that means that it isn’t currently ranked very high in the rankings, but it is ranked high for some other keyword that is even more relevant.
- So as you can see, there are other factors at play that really matter when it comes to gaining local links. One of those factors is the popularity of the website in its category, which has several factors that have to be considered in addition to the popularity of the site.
- Popular keywords will always be needed for local search engine optimization and keyword research, but the question now becomes whether they are as important as short keywords and long tail keywords. This is the exact opposite of what many people think.
- These are the keywords that generally only appear on your website once and then they are gone forever because they don’t have enough votes to bring them back into the top three. These are the keywords that you have to build your marketing strategy around.
- The most important factor is how the keyword will drive traffic to your website. The popularity of the site is just a secondary aspect, it is what the keyword itself is what is important.
- So in the case of local search engine optimization and keyword research, what does it really matter if you are ranking high for short keywords or high for long tail keywords? It doesn’t matter because the important thing is the total number of local links that you have on the site to increase the amount of traffic that gets directed to your website.
The number of links, by the way, is what makes up the bulk of how relevant your site will be to people’s life. If you are using keywords to get search engine traffic, you need to consider the importance of the keyword that you are choosing to optimize the site around.
Short tail keywords are easier to remember, because they come in handy for all kinds of purposes. But if you use long tail keywords and they help people remember you more, then the value of getting the extra traffic will increase.
Understanding the Importance of Keyword Length
There are a lot of people who are totally against short and long tail keywords, as they believe that there is no synergy or relationship between the two. Well, this is not completely true. When you read more into it, you will realize that both keywords have their own meaning and functions in search engine optimization.
What most people don’t understand is that these keywords were never designed for your search engine marketing campaign. This actually has more to do with the way your brain works than with the way your keywords are arranged. A long tail keyword is one that is based on several keywords, but in the same order. Some examples would be “baby diaper maker”pet stock,” which are both derived from one word.
The problem comes when a business decides to have a campaign that consists of just one long tail keyword and no long tail keywords. To make matters worse, they are unable to find a good set of long tail keywords that would be able to produce results that are equal to their long tail keywords.
The thing about keywords that Google’s algorithms use is that they make use of keywords that are related to the topic of your website. Now, we all know that if you want your web pages to rank well on Google, you should spend time on creating relevant content. This means that you should always include related keywords into your content. It’s a bit tricky, however, because you really need to find keywords that are not only related to your website, but also related to the topic of your website.
I have been telling my clients that while you may use “baby diaper maker “pet stock” in your copy for your website, you must also include the long tail keywords of “online pet supplies,” “cat food “no-kill shelter.” You need to have keywords that are related to your website or business on your websites and you must also have them in your content. You will be surprised how much traffic you can generate from using these keywords.
Now, let’s talk about how to include those long tail keywords in your SEO content. It doesn’t take much time to discover keywords that are related to your site or blog. You can see if the keywords are similar in the way you have written them or if they are an amalgamation of words or phrases that are related to your business. In any case, the keyword that you should use will be the one that will produce the most inbound links to your website and will also rank better on Google.
A relevant keyphrase in your website that is considered as a long tail keyword is different from one that is considered as a short one. So, you need to check it out by yourself. You can start by making a list of words that you think could be part of your business or a description of what your company does.