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Written by Aaron Wall, this SEO book is the most popular SEO self coaching material to have at all times. As a Google Advertising Professional, Aaron Wall also shares his valuable knowledge in this book on how to maximize every cents you put into any PPC network. In addition, this book contains more than 300 hundreds pages illustrating the key concept of each point.

Some of the topics covered by this SEO Book are:

Official Search Engine Techniques.
Pay Per Click (PPC) Marketing.
Conventional Marketing.
Conversion Tips.
Copywriting.
Usability.
Web History.
Web Designing.

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