In a recent internet marketing class, we discussed search engine optimization, and why you should have your website optimized. However, we did not get into specifics. So we did some research and here is what we found out.
As you may know, Google and the other popular search engines such as Yahoo and MSN, each have their own algorithms. Some of them are automated, and some are manual. Automated ones are better for smaller websites, while the manual ones are good for websites with a lot of traffic.
The algorithms of the search engines are constantly changing. Many people think that if you just update your website, you will automatically be indexed by the engines. This is not true.
The algorithms of the search engines change all the time, so you will need to make sure that your website stays up to date. It is also important to keep in mind that these algorithms change regularly, so you need to make sure that your website content reflects the changes.
Also, when it comes to updating your website, you want to make sure that you have content that has been indexed before. This will help keep your website fresh, and most importantly, it will keep your website fresh to the search engines.
Now, let’s talk about Search Engine Optimization. Search Engine Optimization (SEO) is a way to improve your website rankings on the search engines. Since the search engines get their rankings from the ranking of the content, the content of your website plays a major role in its ranking.
With the right SEO strategies, your website can be a top 10 result in Google or Yahoo. However, if your website is not optimized properly, then the same search engines will rank your website in the middle of the first page of the results.
What SEO does is take your website’s content and then ranks it by keywords or phrases that people are searching for. Therefore, SEO will make sure that your content is always at the top of the search engine results page. And if you don’t know how to do SEO, then there are other SEO experts out there who can help you do it for you.
Another aspect of SEO is adding backlinks. Backlinks are found in different places on the internet. Your website can have them created by using the search engines, blogs, articles and social networking.
One major reason that your site may not be ranked on the first page is because of the article directories. They are great to create links to your website. However, if you can get enough links that direct people to your website, you will rank on the first page easily.
But not only SEO is important. You need to have an interesting and engaging website, with rich and engaging content.
Having a search engine friendly website’s content is only part of the battle. You also need a high quality content writer, and web designer, so that your website can be interesting, and your content always will be updated.