Google is in the process of improving its Search Engine Optimization strategy. The implementation of automated systems and tools will likely lead to a more human-centered approach that will allow the site to search for answers to queries, rather than focusing solely on optimizing for the keyword phrase.
Traditional methods of Search Engine Optimization such as manual placement of relevant keywords, link building, link exchanges, and search engine submissions are also being phased out. Google has standardized many of these methods.
By far the most popular method of Search Engine Optimization at present is the “One-Click” method, whereby websites submit their websites to a ranking page known as SERP (Search Engine Results Page). This service is offered free. A webmaster just places his or her site at the top of this page and pays for subsequent clicks on the website.
Another popular search engine optimization tool is the Google spider. It crawls websites and marks any that show major changes in content, links, and other unique characteristics, thus giving them a high ranking.
In some cases, this type of search engine optimization is also being used by search engines to automatically promote sites that use either PPC or eCPM campaigns to advertise to targeted audiences. In the case of PPC campaigns, the searcher will only pay for each click; they will not be charged for every page view.
This saves the website owner a great deal of money on advertising costs and can increase its visibility on the search results. Google focuses on making sure the user is satisfied with their experience by setting parameters such as the number of times a page was viewed, the amount of time spent on a specific page, and whether the page is a direct response or a link to another page.
A much better method of marketing a website is through pay per click campaigns, which are more relevant to users, as they attempt to locate specific information about a website rather than simply click ads. They are also more useful for SEO.
There are also two types of programs used by search engines, those that target certain websites for ranking, and those which use general, or broad, keyword phrases. Both types can be utilized for SEO purposes.
A keyword phrase, which is applicable to a particular website and contains specific keyphrases (words that appear within the phrase) is not an SEO-friendly search. If a site receives these kinds of keywords, it may be hard to rank on the first page of a search, as all of the information about the site is compressed into a very narrow search, thus making it less effective at driving traffic.
The next step in search engine optimization is utilizing the relative resources of Google and other search engines. The ideal method would be to try to ensure that the most relevant keywords are used, rather than to place highly targeted keywords into the Search Engine Optimization section of the HTML code.
Keywords should be split between the general and specific areas of your website. Also, while doing SEO, make sure that your URL is highly relevant to the keywords – a new website might need a different URL than an old website, so having it included in the URL is important.
While most people use SEO for link building, the latest research suggests that it’s the other, less appreciated purpose of Search Engine Optimization that makes it the most effective tool. Not only does it help a website to rank higher on the search results, but it also allows a website to become more visible to the general Internet population, which can lead to increased traffic.