Increasing The Quantity And Quality Of Traffic To Your Website
With the tips and tricks provided you can be sure that your website reaches the right height.
SEO Best Practices: Strategies, Techniques & Tactics
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SEO is a basic necessity of any website which wants to generate more traffic today. One cannot simply do well with social media marketing and offline advertising. If your website does not appear on the first page of search engines like Google, you are already way behind on getting traffic on your page. SEO uses several methods to interact with search engines and improve the ranking of websites with good content and the right use of keywords. These five easy ways will help in generating the right audience for your website as well as improve the conversion rates.
The quality of the content on your website determined whether the users with being interested in knowing about your service or product any further or not. It is also necessary to have relevant content for search engines to recognize your website. If you create a content which answers the questions of people as well as relates to the idea of your website, you will get the right traffic and better conversion rates. Improvement of web writing is a must for every website.
Another thing which makes a website stand among the top results is the right use of keywords. Too fewer keywords and your website will be lost in the abyss of websites. Too much of them and you are putting your website at the risk of getting permanently banned by the search engine for spamming. Learn to identify and target the keywords in each of your phrases and thing about how it will affect SEO when users search for something. You can put keywords on the page URL, on the page titles and in the titles and subtitles.
The body of the entire content of the pages of your website matters the most as the users will be using it to gather information. You cannot put up low quality content and hope for people to stay longer on your page. You can try your best to attract an audience using keywords, but what is the point of inviting them when you have nothing to offer. You can use the keywords several times in your paragraphs and use bold, italics, and heading tags to highlight the keywords and key phrases. Remember not to spam it otherwise you are only digging a grave for your own website.
Update your content
Make sure to keep your blog running as the more content you have on your page. The longer traffic will last. If you have old content for your readers, you cannot possibly make them stick to your website. They will demand new content soon, and if you are not able to update your website according to the growing demand, someone else will do it.
Use alt tags
Describe your visual and videos using alt tags and alternative text descriptions. It will allow the search engines to find your page more easily when someone searches for related content. The videos not only add more advantage of holding your audience, but it is also a quicker way of conveying your messages.
As the industries continue to grow over the internet, it is creating a new market online, which is far more effective in generating leads than any other medium. The change is quick, and new technologies are popping up everyday to help the websites perform better on the internet. Today, you cannot make your websites get noticed by search engines like Google with mere content writing strategies. There is a lot more coming in 2020, which will connect the market to the right customers with the help of much more refined search results. Here are the new trends in SEO which can help your content and website get higher ranking compared to those who are not using it yet.
Snippets will increase in Presence
Snippets was a great introduction by Google when it first arrived. It provided clear and precise answers to the searched questions before the top organic result from Google. The position of the snippet is called position O. It was innovative to provide quick information to the users and resulted in almost 55% of the clicks for finding the answers as compared to the search engine clicks. Snippets are the opportunities for content creator of any website to come up with better and relatable content to generate more traffic even when the website is not ranked first. Author ranking has also seen a rise in importance when determining whether or not a website ranks highly in search results.
AI is also one technology which is expanding in every field from chatbots to independent simulations. Google and other search engines are using artificial intelligence to come up with search results that occur on a daily basis. Today AI is being used in search engines to find out which article is valuable and which is not based on the learnt characteristics. This helps the search engines to rank the websites more precisely, and it is a technology which will continue to benefit in the coming future.
As the AI grows stronger, the speech recognitions and keywords are also growing their importance as they are being used by users on their mobile devices to find suitable results to the user’s problem. Optmizing the websites for voice search can help in generating more organic traffic. Mobile devices are making space in everyone’s lives. Everyone today is able to afford a smartphone which supports voice commands. Most of the searches that take place today happen through mobile devices and home assistants such as Amazon Echo, Samsung Smart TV, Voice Pod, and more.
The websites were previously designed to provide the right information to people. But today, it is much more than that. Today we have websites that can interact with users a lot better than just the static page websites, which makes them a much more preferred choice. Since the searches are increasing over mobile devices, the websites need to become more compatible and interactive on small screens as well. Especially when people like to spend their time productively and if they do not find the right UX, they will feel disinterested and look for other alternatives.
What is the reason behind some websites emerging above the others and some not? Trying to get your business website a higher listing/ranking than the others on a particular search engine, say Google? The easiest way to do that would be to implement either search engine optimization (SEO) or pay per click (PPC). SEO and PPC are both methods for marketing your business through search engines by listing the website above its existing competitors or showing higher search results for it. This can be done either manually or via paid advertisements. Since there are a lot of small-scale businesses slowly budding around the world trying to get recognized, these methods will definitely help in standing out from the rest and lessen the competition. Obviously it either involves a time consuming procedure or a money concerning method but both are effective. Basically both these methods make sure that search engines show your online content at the top of the results when a certain keyword is searched. Before we find out which one is better, it is necessary to know what each method provides.
Search engine optimization (SEO)
SEO stands for search engine optimization which is a powerful method in increasing the quality and quantity of the traffic to your website with the help of organic search engine results. SEO is the method used when a user wants organic ranking of his website thus making it free of cost. Most of the small budget start-ups depend on SEOs because of their free of cost factor to level their competition. But with the free of cost factor comes the time consuming factor as well. It takes about 6-8 months to organically rank a website higher than the others.
Pay per click (PPC)
PPC stands for Pay per click also known as cost per click is another instant optimization method used in driving traffic to websites through advertisements. In order to enable this, the advertiser pays a publisher when the ad is clicked thus generating traffic. Thus implying it is not free. Their duration period is contract based. Once this has been effectively started, the website will appear on the top of search engines even above the organic ranking for each click on the ad.
SEO v PPC: Pros and Cons
One may choose either of these to optimize his/her website. But the question is which one? In order to realize this, the major pros and cons of both SEO and PPC are listed below. Based on this, a logical decision can be made.
- SEO is free of cost while PPC is cost effective.
- SEO works by optimizing organic search results while PPC works by instantiating it by every click on the paid ad.
- To implement SEO thoroughly is a time consuming process as it takes up to 6-8 months while PPC works instantly.
- The duration period of PPC based optimization is shorter and dependent on the contract with the advertisers while SEO lasts for an indefinitely long period.
- When using PPC, the ranking/listing comes even above the organic rankings generated by SEO.
- SEO is a bit more complex to work with while PPC is not.
- SEO uses a list of potential keywords while PPC uses matching keywords of ads while optimization.